The Most Overlooked Moment in Healthcare
CEO Insider spotlights GIV Gowns founder Shawn Gibbs in an in-depth feature on the moment every patient experiences—and almost no healthcare organization has intentionally designed: the moment a patient puts on a gown.
There is a moment that happens in nearly every clinical encounter—a moment that occurs before the diagnosis, before the treatment plan, before any conversation about outcomes. It is the moment a patient is handed a gown and asked to change.
For most patients, it is the first physical experience of vulnerability in a healthcare setting. For most healthcare organizations, it is a moment that has never been intentionally designed.
CEO Insider explored that moment—and the company built to change it—in an in-depth feature on GIV Gowns founder Shawn Gibbs. The piece examines how a medical provider and serial entrepreneur identified one of healthcare’s most overlooked dignity gaps and built a purpose-driven company to close it.
“The traditional patient gown was never designed with the patient in mind. GIV Gowns was.”
What CEO Insider Covers
The feature goes beyond the product. It examines the thinking behind GIV Gowns—why the traditional medical gown has persisted unchanged for decades, what that costs patients in terms of dignity, confidence, and trust, and how replacing it with purpose-built patient attire changes the experience of care from the first moment.
Shawn Gibbs speaks candidly about his background as a medical provider, the entrepreneurial path that led to GIV Gowns, and the conviction that drove the company’s founding: that what a patient wears is not a minor operational detail. It is a signal. And signals shape trust.
The article also explores how GIV Gowns serves healthcare facilities of all sizes—from independent practices to regional health systems—and why a growing network of providers, patient advocacy organizations, and mission-aligned partners have formally chosen to advance dignity-centered care through the GIV Certified Partner program.
Why This Feature Matters
CEO Insider reaches an audience of senior business leaders, healthcare executives, and entrepreneurs who shape organizational decisions. A feature in this publication places GIV Gowns directly in front of the decision-makers who determine what their patients wear, how their facilities are experienced, and what standard of care their organizations are willing to commit to.
It is also a signal of credibility. Being featured in CEO Insider alongside the leaders and companies redefining their industries reflects the growing recognition that patient dignity is not a peripheral concern—it is a strategic one.
“Dignity is not the reward for a good clinical outcome. It is the condition that makes a good clinical outcome possible.”
About GIV Gowns
GIV Gowns designs and manufactures premium reusable patient medical gowns engineered around dignity, coverage, comfort, and clinical functionality. Each product is purpose-built to protect patient dignity while supporting the access and workflows providers need—purposeful clinical openings, durable reusable construction, meaningful coverage, and a design that allows patients to move through their care experience without feeling exposed or overlooked.
GIV Gowns is not a more comfortable robe or an aesthetic alternative to the traditional gown. It is a clinical tool designed around the patient experience—because the experience is part of the outcome.
GIV Gowns also supports the GIV Back Initiative, which extends access to dignity-centered patient attire to underserved communities and facilities that would not otherwise have it.
Read the Full Feature
The complete CEO Insider feature on Shawn Gibbs and GIV Gowns is available now. Read the full story to understand the moment that healthcare has overlooked—and the company that decided to do something about it.
Ready to Bring GIV Gowns to Your Facility?
Join the growing network of healthcare providers, patient advocacy organizations, and mission-aligned partners who have chosen a higher standard in patient attire.
