For Healthcare Facilities
Patients Deserve Better Than a Paper Towel or Cotton Sheet
Medicine has advanced in nearly every direction. Robotic surgery. Precision diagnostics. Personalized treatment plans. And yet, patients are still being handed thin cotton sheets and paper gowns that leave them feeling exposed, anxious, insecure, and overlooked before care even begins. GIV Gowns is the new gold standard in patient attire.
Purpose-built for the patients you serve. Designed for the teams who care for them.
The Standard Has Not Kept Up
Healthcare Has Evolved. Patient Attire Has Not.
Dignity Left at the Door
Standard gowns were designed for institutional convenience, not patient experience. Open backs, thin materials, and one-size-fits-all construction leave patients feeling exposed and vulnerable before care begins — and that anxiety does not disappear when the exam starts.
A Hidden Cost to Outcomes
Research links traditional patient attire to anxiety, poor fit, self-consciousness, and difficulty dressing — experiences that shape how patients feel before care even begins. What a patient wears is not a minor detail. It is part of the clinical environment.
An Unsustainable Model
If your facility uses disposable paper gowns, consider this: at just 35 gowns per day, 5 days per week, each weighing 0.25 lbs — your facility generates over 2,275 lbs of waste annually. That is more than a ton of single-use material, every year, from gowns alone.
Built for Both Sides of Care
This Is Not a Comparison. We Are a Different Category.
GIV Gowns are not an upgrade to the traditional patient gown. They are a purpose-built product suite engineered around the realities of modern clinical care with dedicated designs for most major specialties. Comparing what is available today to GIV Gowns is not a true comparison. GIV Gowns are a different category entirely.
Purposeful Clinical Access
Targeted openings designed around specific procedures and specialties. Your team gets the access they need. Your patients keep the coverage they want and deserve.
Full Coverage by Design
Overlapping panels and secure closures eliminate the open-back problem entirely. Patients sit, stand, and walk without preoccupation, anxiety, or avoidance.
Premium, Durable Materials
Soft, high-quality fabrics engineered for repeated laundering. GIV Gowns last up to 3x longer than standard cotton gowns reducing replacement frequency and long-term supply cost.
A Purpose-Built Product Suite
From oncology and cardiology to OB-GYN, pediatrics, and surgical prep, GIV offers dedicated gown designs for the specialties your facility serves.
Staff Experience Matters Too
When patients are comfortable and covered, clinical teams spend less time managing patient anxiety and more time delivering care. GIV Gowns make everyone's job easier.
A Signal Your Facility Sends
Patients notice. Families notice. Google Reviews follow. When a facility chooses GIV Gowns, it communicates that dignity and patient comfort is part of the standard of care and not an afterthought.
The Evidence Is Clear
The Patient Gown Is Not a Small Detail.
What a patient wears shapes how protected, respected, and prepared they feel—and how efficiently a clinical team can provide care. Research continues to expose the failures of traditional patient gowns while demonstrating the value of attire designed around both sides of care.
GIV Gowns is the answer: premium patient attire purpose-built to protect dignity, preserve clinical access, and create a better experience for patients, providers, and healthcare partners.
928-person survey on traditional patient gown experience.
The Traditional Gown Is Failing Patients
In a survey of 928 adults, 72% reported feeling exposed in a traditional patient gown. Sixty-seven percent reported poor fit, 61% struggled to put it on, 60% felt self-conscious, and 57% felt uncomfortable.
These are not minor inconveniences. They are documented failures in dignity, coverage, fit, and usability. GIV Gowns was created to solve them—with intentional coverage, secure closures, premium materials, and designs patients can wear with confidence.
Purpose-Built Attire Changes the Experience
A two-site clinical evaluation involving 315 patients and 249 care-team members found consistently strong results for purpose-built patient attire—including comfort, mobility, coverage, donning and removal, ease of care, and preference over the traditional gown.
That is the difference intentional design makes. GIV Gowns brings this thinking further with a suite of provider-designed gowns created around the access requirements, workflows, and patient needs of modern care.
Patients and Providers Choose Better Design
When researchers introduced a redesigned patient gown, 76% of patients and 88% of providers preferred it over the traditional alternative. Patients valued easier fastening, greater modesty, clinical access, and simpler donning. Providers valued better access without sacrificing patient coverage.
This is the two-user standard built into GIV Gowns. Every design begins with what patients need to feel protected and what providers need to deliver care effectively.
Life-Cycle Assessment of Reusable and Disposable Gown Systems
A peer-reviewed cradle-to-end-of-life assessment compared reusable and disposable surgical gown systems across manufacturing, processing, transportation, laundering, and disposal.
Selecting the reusable system reduced natural-resource energy consumption by 64%, greenhouse-gas emissions by 66%, blue-water consumption by 83%, and solid-waste generation by at least 84%.
The findings reinforce the environmental rationale for moving from single-use attire to durable, professionally managed reusable systems. GIV brings that reusable model to premium patient attire.
Privacy Garment Study: Patient Satisfaction and Future Preference
A study of 120 colonoscopy patients evaluated a purpose-designed garment intended to provide greater privacy during the procedure. Patients reported high overall satisfaction and high perceived respect.
Among participants who had undergone a previous colonoscopy, 76% indicated that they would request the privacy garment for a future procedure.
The findings are directly relevant to GIV's focus on intentional coverage: when attire better protects dignity, patients notice the difference and prefer the improved experience.
Randomized Clinical Trial: Patient Gowns and Dehumanization
In a randomized clinical trial of 74 participants, those assigned to wear a patient gown during a simulated admission reported significantly greater dehumanization than participants who remained in their own clothing.
Mean dehumanization scores were 23.47 in the gown group and 18.03 in the own-clothing group, with a statistically significant difference of p=.001.
The study demonstrates that required patient attire can influence how people experience their status, identity, and humanity during care. GIV is designed to preserve dignity without sacrificing clinical function.
Evidence in Practice
Reported Care Avoidance Related to Modesty and Exposure
Published reporting described Muslim women skipping healthcare appointments rather than risk the exposure associated with conventional patient gowns. In response, Maine Medical Center introduced a higher-coverage, two-piece attire option designed around the patients' modesty requirements.
This reported case illustrates an important access issue: when patient attire does not account for dignity, privacy, cultural expectations, or prior experiences, the garment itself can become a barrier to care.
GIV gives healthcare partners a purpose-built alternative—one designed to provide meaningful coverage while preserving the access required for examination and treatment.
Read the Reported CaseThese studies validate the category of purpose-built patient attire and the documented problems with traditional gowns. They do not evaluate GIV Gowns specifically. GIV Gowns are designed in alignment with the principles these studies support.
Total Cost of Ownership
What Is Your Current Patient Attire System Actually Costing You?
This calculator is designed to help you think through the full cost of your current patient attire system — not just the purchase price. A purpose-built system like GIV is designed to reduce total cost of ownership through durable reusable construction, purposeful clinical access, and less reliance on the workarounds created by traditional gowns.