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GIV Gowns
A patient buttoning a GIV Gown

For Healthcare Facilities

Patients Deserve Better Than a Paper Towel or Cotton Sheet

Medicine has advanced in nearly every direction. Robotic surgery. Precision diagnostics. Personalized treatment plans. And yet, patients are still being handed thin cotton sheets and paper gowns that leave them feeling exposed, anxious, insecure, and overlooked before care even begins. GIV Gowns is the new gold standard in patient attire.

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Purpose-built for the patients you serve. Designed for the teams who care for them.

The standard has not kept up

Healthcare Has Evolved. Patient Attire Has Not.

  • Dignity left at the door

    Standard gowns were designed for institutional convenience, not patient experience. Open backs, thin materials, and one-size-fits-all construction leave patients feeling exposed and vulnerable before care begins — and that anxiety does not disappear when the exam starts.

  • A hidden cost to outcomes

    Research links traditional patient attire to anxiety, poor fit, self-consciousness, and difficulty dressing — experiences that shape how patients feel before care even begins. What a patient wears is not a minor detail. It is part of the clinical environment.

  • An unsustainable model

    If your facility uses disposable paper gowns, consider this: at just 35 gowns per day, 5 days per week, each weighing 0.25 lbs — your facility generates over 2,275 lbs of waste annually. That is more than a ton of single-use material, every year, from gowns alone.

Built for both sides of care

This Is Not a Comparison. We Are a Different Category.

GIV Gowns are not an upgrade to the traditional patient gown. They are a purpose-built product suite engineered around the realities of modern clinical care with dedicated designs for most major specialties. Comparing what is available today to GIV Gowns is not a true comparison. GIV Gowns are a different category entirely.

  • Purposeful clinical access

    Targeted openings designed around specific procedures and specialties. Your team gets the access they need. Your patients keep the coverage they want and deserve.

  • Full coverage by design

    Overlapping panels and secure closures eliminate the open-back problem entirely. Patients sit, stand, and walk without preoccupation, anxiety, or avoidance.

  • Premium, durable materials

    Soft, high-quality fabrics engineered for repeated laundering. GIV Gowns last up to 3x longer than standard cotton gowns, reducing replacement frequency and long-term supply cost.

  • A purpose-built product suite

    From oncology and cardiology to OB-GYN, pediatrics, and surgical prep, GIV offers dedicated gown designs for the specialties your facility serves.

  • Staff experience matters too

    When patients are comfortable and covered, clinical teams spend less time managing patient anxiety and more time delivering care. GIV Gowns make everyone's job easier.

  • A signal your facility sends

    Patients notice. Families notice. Google Reviews follow. When a facility chooses GIV Gowns, it communicates that dignity and patient comfort is part of the standard of care and not an afterthought.

The evidence is clear

The Patient Gown Is Not a Small Detail.

What a patient wears shapes how protected, respected, and prepared they feel — and how efficiently a clinical team can provide care. Research continues to expose the failures of traditional patient gowns while demonstrating the value of attire designed around both sides of care.

  • 72%felt exposed in a traditional gown
  • 67%reported poor fit
  • 61%struggled to put it on
  • 60%felt self-conscious
  • 57%felt uncomfortable

928-person survey on traditional patient gown experience.

  1. The Traditional Gown Is Failing Patients

    In a survey of 928 adults, 72% reported feeling exposed in a traditional patient gown. Sixty-seven percent reported poor fit, 61% struggled to put it on, 60% felt self-conscious, and 57% felt uncomfortable. These are not minor inconveniences. They are documented failures in dignity, coverage, fit, and usability.

  2. Purpose-Built Attire Changes the Experience

    A two-site clinical evaluation involving 315 patients and 249 care-team members found consistently strong results for purpose-built patient attire — including comfort, mobility, coverage, donning and removal, ease of care, and preference over the traditional gown.

  3. Patients and Providers Choose Better Design

    When researchers introduced a redesigned patient gown, 76% of patients and 88% of providers preferred it over the traditional alternative. Patients valued easier fastening, greater modesty, clinical access, and simpler donning. Providers valued better access without sacrificing patient coverage.

  4. Life-Cycle Assessment of Reusable and Disposable Gown Systems

    A peer-reviewed cradle-to-end-of-life assessment compared reusable and disposable surgical gown systems across manufacturing, processing, transportation, laundering, and disposal. Selecting the reusable system reduced natural-resource energy consumption by 64%, greenhouse-gas emissions by 66%, blue-water consumption by 83%, and solid-waste generation by at least 84%.

  5. Privacy Garment Study: Patient Satisfaction and Future Preference

    A study of 120 colonoscopy patients evaluated a purpose-designed garment intended to provide greater privacy during the procedure. Patients reported high overall satisfaction and high perceived respect. Among participants who had undergone a previous colonoscopy, 76% indicated that they would request the privacy garment for a future procedure.

  6. Randomized Clinical Trial: Patient Gowns and Dehumanization

    In a randomized clinical trial of 74 participants, those assigned to wear a patient gown during a simulated admission reported significantly greater dehumanization than participants who remained in their own clothing. Mean dehumanization scores were 23.47 in the gown group and 18.03 in the own-clothing group (p=.001).

Evidence in practice

Reported Care Avoidance Related to Modesty and Exposure

Published reporting described Muslim women skipping healthcare appointments rather than risk the exposure associated with conventional patient gowns. In response, Maine Medical Center introduced a higher-coverage, two-piece attire option designed around the patients' modesty requirements.

This reported case illustrates an important access issue: when patient attire does not account for dignity, privacy, cultural expectations, or prior experiences, the garment itself can become a barrier to care.

GIV gives healthcare partners a purpose-built alternative — one designed to provide meaningful coverage while preserving the access required for examination and treatment.

Read the reported case

These studies validate the category of purpose-built patient attire and the documented problems with traditional gowns. They do not evaluate GIV Gowns specifically. GIV Gowns are designed in alignment with the principles these studies support.

See GIV in action

Total cost of ownership

What Is Your Current Patient Attire System Actually Costing You?

This calculator is designed to help you think through the full cost of your current patient attire system — not just the purchase price. A purpose-built system like GIV is designed to reduce total cost of ownership through durable reusable construction, purposeful clinical access, and less reliance on the workarounds created by traditional gowns.

What TCO includes: Purchase price · Useful life · Laundering · Loss & replacement · Disposable coverings · Second gowns or sheets · Staff time · Waste handling. Partner-specific savings should be validated using each organization's actual utilization, laundering, labor, replacement, and waste data.

Disposable gowns

Reusable gowns

Sizes the rotation to this site: 175 gowns in circulation.

Additional TCO & impact assumptions

Disposable gowns

Not counted until you enter a figure.

Not counted until you enter a figure.

Time spent handling gown-related workarounds. Not counted until you enter a figure.

Reusable gowns

Not counted until you enter a figure.

Used only to estimate lives affected; 1 means one visit per person.

5-year outlook

Disposable, 5 years
$56,875
Reusable, 5 years
$40,663
Estimated saving
$16,212
Patient gown encounters
45,500
Estimated lives affected
45,500
1% GIV Back contribution
$247

11,375 lbs of single-use gown material displaced across 45,500 modeled disposable gowns.

“Lives affected” estimates distinct people from gown encounters and your average visits per person; it is not a verified unique-patient count. GIV Back represents 1% of modeled reusable gown procurement, not laundering or labor.

How this is calculated

9,100 patient gown encounters a year (35 per day × 5 days × 52 weeks), over 5 years.

Disposable TCO: $56,875 purchasing + $0 staff time + $0 waste handling.

Reusable TCO: $24,738 for 651 gowns (44 loss replacements included) + $15,925 laundering + $0 staff time.

This is a planning estimate, not a quote. Validate utilization, pricing, laundry, labor, loss, replacement, and waste assumptions with your organization.

Share this estimate

One Facility. One Year. More Than a Ton of Disposable Gown Waste.

At 35 disposable gowns per day, five days per week, a healthcare organization can discard approximately 9,100 gowns annually. At an assumed weight of 0.25 pounds per gown, that represents 2,275 pounds of single-use material. GIV replaces that repeated disposable cycle with premium patient attire designed to be laundered, reused, and kept in service. The exact environmental impact will depend on product life, laundering, loss, replacement, and local waste practices — but the opportunity to reduce single-use gown waste is significant.

You'll be in good company

Leading Healthcare Organizations Have Already Chosen GIV.

From cancer centers and surgical practices to patient advocacy organizations and health systems — GIV Certified Partners are the facilities and organizations that have formally committed to a higher standard of patient attire. See who has already made the switch.

See our Certified Partners

GIV Back Initiative

When Your Facility Chooses GIV, the Impact Goes Further Than Your Patients.

A percentage of every GIV Gowns purchase — including facility orders — is directed to the GIV Back Initiative. That means your procurement decision does not just improve patient experience in your facility. It supports disaster response, access to care, safe shelter, economic opportunity, and education in communities that need it most.

  • Disaster response

    Timely support for trusted organizations serving communities affected by disaster. The goal is simple: help useful resources reach people when they need them most.

  • Safe shelter & stable housing

    Support for spaces that give children, families, and vulnerable individuals greater safety, stability, and a more secure place to move forward.

  • Local economic opportunity

    Investment in local makers, suppliers, small businesses, and community-led work that helps people earn, build, and create opportunity close to home.

  • Access to care

    Medical supplies, patient attire, and support for programs helping underserved communities receive care with greater dignity.

  • Education & practical skills

    Training, tools, and learning opportunities that help people strengthen their circumstances and create new possibilities for themselves and their communities.

About the GIV Back Initiative

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Ready to Bring GIV Gowns to Your Facility?

Every facility is different. Tell us about yours and we will follow up within one business day with the right information, samples, or pricing for your specific needs.

We respond within one business day. Questions? care@givgowns.com

Premium patient medical gowns. A higher standard of care.

The New Gold Standard Is Here.

GIV Gowns are purpose-built for the patients you serve and the teams who care for them. The question is no longer whether a better option exists. It is whether your facility is ready to offer it.

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